'We call them land yachts': The wealthy are spending millions to travel in luxury RVs this summer, and it's reshaping the entire look of high-end travel

Monaco and the French Riviera are out, and travel to Yosemite
and Shenandoah is in.

Elite travelers, with coronavirus travel restrictions in place
and summer plans foiled, are looking to hit the open road. 

What constitutes luxury travel is being redefined, Eliza Scott
Harris, chief operating officer of Indagare, a members-only
boutique travel company,
Reuters. Now, luxury is “the privacy you’re afforded,” she

And travelers are paying top dollar for the privacy offered by

“Interest in the RV lifestyle … is literally off the charts
now,” Garry Enyart, chairman of the RV Industry Association,

Business Insider’s Katie Warren.

Between early April and late May,
, the largest RV rental site in the US, reported seeing
1,000% increase in bookings

RVshare CEO Jon Gray
Business Insider’s Brittany Chang in June that he expects
to see an influx of first-time buyers looking to substitute
“luxurious vacations that they typically took.” 

Steve Schoellhorn, the president and owner of luxury RV
manufacturer Marathon Coach, which builds coaches costing between

$1.8 and $2.5 million
, told Chang that he has seen an uptick in
interested buyers and predicts the company’s sales will be 30%
higher this year compared to last year.

Here’s a look at some of the most expensive and elaborate RVs in
the world:

family of 8 is traveling through Australia’s most remote regions in
a fully customized, 2-story motorhome. Here’s a look

a look inside the top luxury RV resort in the US, where lots sell
for up to $800,000 and come with infinity pools and private boat

Goss RV rents out luxury motorcoaches for $15,000 to $50,000 per
week depending on the type of coach and services a buyer chooses,
owner Jer Goss told Business Insider.

include a a private driver service and set-up at a destination of
the renter’s choice, like a luxury motorcoach

Goss RV reported a 62% increase in revenue from rentals in May
compared to last year, per

Source: Goss RV

With leather coaches that look straight out of a West Elm showroom
and granite countertops, Goss RV’s coaches resemble homes more than
a recreational vehicle.

Source: Goss RV

“We call them land yachts,” Goss told Town & Country.

Town and Country
,Goss RV

SLRV, which manufactures some of the world’s largest expedition
vehicles in Australia, built this custom Commander 8×8 for a
family. It transforms into a two-story home with the press of the

Business Insider

SLRV did not reveal the final price but previously estimated that
the price would fall between $670,000 and $1,370,000.

Business Insider

The ground level includes a lounge area that can seat up to 10
people as well as a fully functioning kitchen with two fridges.

Business Insider

Upstairs, there is a TV and six mattresses that lift up to reveal
under-bed storage.

Business Insider

The solar-powered electrical system allows the family of 8 to
explore Australia’s most remote regions for months at a time.

SLRV owner Warwick Boswerger told Business Insider that the
pandemic has fueled interest in RV travel.

“As soon as travel restrictions lifted in Queensland, we had an
instant influx of Queensland’ers visiting,” he told Business
Insider. “People know that international travel will be restricted
for the next few years and are keen to travel Australia in a
self-sufficient luxury tourer. We expect a similar trend when
Queensland is opened up to the other states.” 

Business Insider


Global Expedition Vehicles in Missouri designed this custom RV that
costs $650,000.

Business Insider

Called the UXV MAX, it comes with a king-size bed, kitchen, and
dimmable lights.

Business Insider

The kitchen cabinets can transform into bunk beds, and buyers have
the option to add a dry bath and garage, among other amenities.

Business Insider

The Desert Challenger by Austria-based ActionMobil cost $1.9
million to build.

Business Insider


Highlight features include a walk-in refrigerator, catering area

Business Insider

… plus multiple surveillance cameras that connect to TVs in the
living room.

Business Insider

The sides can also expand to create more living space, and a
built-in ladder turns the roof into a lounge.

Business Insider

Low gas prices are “adding fuel to the RV fire,” according to
Chang. Though, considering how much money “land yacht” travelers
are dropping on these expedition vehicles, they probably aren’t too
worried about the cost of fueling up.

Business Insider
Business Insider

Source: FS – All-Travel destinations-News
'We call them land yachts': The wealthy are spending
millions to travel in luxury RVs this summer, and it's reshaping
the entire look of high-end travel